Rural business subsidies

Vuokatti Booking – Go-to-Market Europe 2025–2026

Vuokatti Booking – Go-to-Market Europe 2025–2026 is a strategic development project that aims to strengthen Vuokatti Booking Oy's position in the international tourism market and streamline the customer journey for tourists from Europe. The project focuses in particular on improving digital accessibility and ensuring a high-quality service experience.

Project basic information

Project name: Vuokatti Booking – Go-to-Market Europe 2025–2026
Fund: European Rural Development Fund 2023–2027
Type of support: Business development support Project number: 356888
Implementation period: The project has started on 1 November 2025.

Key measures of the project

The project consists of several measures aimed at controlled and efficient market access in Europe:

• Internationalization study and market mapping. The project will carry out a comprehensive study of the potential of the European target markets. The goal is to identify the best channels and ways to reach international customers.
• Development of the digital customer journey.  The services of international customers will be made easier by developing electronic processes. This includes, among other things, the introduction of a digital passenger notification system, which will speed up and clarify check-in.
•  Quality assurance and instructions for the service experience. The instructions and "cottage folders" of the destinations will be renewed to better serve international tourists. Digital and multilingual materials ensure that customers receive the necessary information effortlessly in their own language.
• International marketing and visibility. The project enables targeted marketing to be launched in selected market areas, which increases the awareness of Vuokatti as an attractive and easily accessible travel destination.

Impact

With the project, Vuokatti Booking Oy will be able to offer a service of even higher quality and meeting international standards. This strengthens the company's competitiveness, promotes the region's tourism exports and creates the conditions for long-term growth in international markets.

SmartGrowth Vuokatti

Fund: European Rural Development Fund 2023–2027
Measure: Business development support
Measure specification: Support for the preparatory phase of the business development measure, €2,000
Support area: Support area I
Rural type: Rural local centres / Core rural areas
Leader group: Elävä Kainuu LEADER ry

Project description

Business development measures are being prepared.

Measures:
1. growth strategy and target market sparring,
2. evaluation of technological solutions and automation,
3. development of productization and service design.