Rural business subsidies

Vuokatti Booking – Go-to-Market Eurooppa 2025–2026

Vuokatti Booking – Go-to-Market Eurooppa 2025–2026 is a strategic development project aimed at strengthening Vuokatti Booking Oy's position in the international tourism market and streamlining the customer journey for travelers arriving from Europe. The project focuses particularly on improving digital accessibility and ensuring a high-quality service experience.

Project General information

Project Name: Vuokatti Booking – Go-to-Market Eurooppa 2025–2026
Fund: European Agricultural Fund for Rural Development 2023–2027 
Support form: Company development support Project number: 356888
Implementation period: The project started on 1 November 2025.

Key project measures

The project consists of several action packages aimed at controlled and effective market entry in Europe:

• Internationalisation study and market survey. A comprehensive study of the potential of European target markets will be carried out within the project. The goal is to identify the best channels and methods to reach international customers.
• Developing the digital customer journey. Transactions for international customers will be facilitated by developing digital processes. This includes, among other things, the introduction of a digital Passenger declaration system, which speeds up and clarifies check-in.
• Quality assurance and guidelines for the service experience. Guidelines and "cottage folders" for the products are renewed to better serve international travelers. Digital and multilingual materials ensure that the Customer easily receives the necessary information in their own language.
• International marketing and visibility. The project enables targeted marketing to begin in selected market areas, increasing awareness of Vuokatti as an attractive and easily accessible travel destination.

Impact

Through the project, Vuokatti Booking Oy will be able to offer an even higher-quality Service that meets international standards. This strengthens the company's competitiveness, promotes the region's tourism exports, and creates conditions for long-term growth in international markets.

SmartGrowth Vuokatti

Fund: European Agricultural Fund for Rural Development 2023–2027
Measure: Company development support
Specification of measure: Support for the preparation phase of business development measures, €2,000
Support area: Support area I
Rural Type: Rural local centers / Core rural area
Leader group: Living Kainuu Leader ry

Project Description

Preparing business development measures.

Measures:
1. sparring on growth strategy and target markets,
2. evaluation of technological solutions and automation,
3. development of productization and service design.

    

Digital Path from Frankfurt to the Kainuu Wilderness

Project Name: Digital Path from Frankfurt to the Kainuu Wilderness

Fund: European Agricultural Fund for Rural Development 2023–2027

Measure: Company development support

Specification of measure: Support for established business operations, €3,000

Support area: Support area I

Rural Type: Rural local centers / Core rural area

Leader group: Living Kainuu Leader ry

Project Description:  Vuokatti Booking Oy is preparing an internationalisation-oriented development project "Digital Path from Frankfurt to the Kainuu Wilderness". The project aims to lower the threshold for international individual travelers to arrive in Vuokatti and to improve the digital accessibility of the destination. Although the company's reservation and backend processes have been streamlined through earlier development measures, international growth requires even clearer and more visual communication. In Central European markets, uncertainty regarding logistics often stands as an obstacle to customer purchase decisions: how to reach the destination smoothly and reliably.

The project will implement with expert assistance:

1. Concept design of the website structure and content appealing to different cultures (e.g., Central and Southern Europe).

2. Assessment of visual accessibility and conceptualisation of concrete international travel route models.

3. AI training for the entrepreneur, providing the skills to independently produce multilingual content, visual route models, and translations in the future.

As a result of the project, the company will be able to build customer digital trust in both the route and the Product right from their living room couch.

At the same time, Vuokatti Booking serves as an ambassador for the region, strengthening customer flows and vitality across the entire Kainuu tourism industry, such as

activity Services, restaurants, equipment rentals.

This public description is published regarding the project. The Description includes observations from the decision process.